But will people download your app if you make them pay for it? This visual comparison clearly shows what people are downloading. The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies.
If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged.
For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads.
Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate. Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want.
First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app.
Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store.
The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store.
We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.
As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.
You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users.
Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.
The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. You can make epic road-trip playlists, listen to other people's playlists — like Canadian Prime Minister Justin Trudeau's PM Mix playlist, listen to podcasts, and the best part is that it does't hog the memory on your phone.
If you're the passenger, and the driver is engrossed in an Audible book, you can put in your earbuds and watch some of your favorite shows on Netflix without using any data. This is seriously the best news I have heard in years. In order to use this you'll want to log into Netflix on your device and click the download button next to available shows. Then you can access them later without the internet. Amazon, Hulu, and Showtime do this, too so there is no reason to ever be bored on a long-haul flight, or a road trip ever again.
Podbean is a great, free podcast app that's available for both Apple and Android. If you like to listen to some funny podcasts with great interviews, this is the place to get them.
Lauren Graham, Mae Whitman, and Miles Heizer are all guests on separate shows , and Gilmore Guys , which is two male Gilmore Girls fans dissecting every single episode from the pilot through the revival. You could drive across the country a few times and still not be done listening to this. OK, so you can only play this one if you're in the backseat with one other person, or while you're stopped.
Please, no Head's Up and driving. You may have seen Head's Up on Ellen , because it's her app: It's a hysterical guessing game that's guaranteed to make everyone laugh no matter how tense things get in the car.
You'll definitely want to grab this one for any kind of trip with friends and family. People notice good writing and also the people behind the blog or article. Be sure to include links to your landing page in the bio and see the clicks coming through. In the first year of its existence, Buffer added , users through staffers writing blog posts and contributing to other blogs and publications.
While you continue to write for your own blog, it can take time to build a reader base. Look for the industry leaders blogs and publications in that category and approach them with an article pitch.
These blogs or publications already enjoy huge traffic and immense credibility. Writing for them will add to your own credibility. Use SlideShare. This is another medium to build thought leadership and get attention. There are many examples of valuable insights shared by app entrepreneurs through a presentation hosted on SlideShare. Put your experience of your journey as an entrepreneur and talk about something spectacular within the category of your app or simply rework your blogs or articles as presentations.
Whatever you do, make sure you keep your reader amazed and at times amused. So much so that they look for what you do and how it could help them. Seek press coverage. There's nothing like a third-party endorsement for your app. What's better then a publication of repute writing about it? Identify a journalist that has done similar category or product stories and write to them with a concise pitch, explaining why it merits a story.
Actively participate on Quora. The possibilities are endless if you focus on providing your users with value and not force-selling your app. Utilize social-media channels.
0コメント